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[An advertisers' map of New England]

image of C.H. Guild & Co.'s Newspaper Map of New England Prepared Expressly to Accompany


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GUILD & Co., C.H.
C.H. Guild & Co.'s Newspaper Map of New England Prepared Expressly to Accompany "Advertising in New England," A Complete Handbook for 1896-7. Boston, M.A.: Guild & Co., 1896. Wood-engraving, printed in colour. Sheet 1215 x 880mm. Nicks in margins, folds reinforced in places.
A fascinating guide to the best places to advertise in New England at the end of the 19th century. The map itself is coloured according to population density and the towns are marked according to their commercial character: manufacturing, agricultural, or foreign or domestic commerce. Towns with one paper, more than one paper, and those with daily and weekly papers are numbered 1-3. Published in the last decade of the 19th century this is an unusual artefact of the early years of the American advertising industry. Guild boasted that he was able to "place advertising business in any place the world over" (Brooklyn Life, 1894).
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